When people ask about the history of your name, what will you tell them? Are you in a big city? Simple, both easy to understand and pronounce Unique Descriptive Evocative of values or emotion Specific but not too specific Long-lasting, something that will stand the test of time. Google provides ad serving technology and runs an ad network.
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This business was removed from the fun collection. Shoe Stores Camping Equipment. There are many different ways to name your shoe store, and lots of theories on how to do it right. Regardless of what name you choose, however, it should do the following:. A business cannot exist without customers, so you should think a lot about who your ideal customer is, what they want, and how they shop.
You should also think about your competition and any legal concerns for opening and naming a store. Naming is very important. Here are some things that you should do while you're going through the process:. Once you've thought of some names, bounce them off of friends and family to see what they think. If you can get it, feedback from potential clients would be hugely valuable. Outside helps prevent naming blindspots. Thinking of a great name takes time. Professional naming firms spend anywhere from six weeks to six months on it.
While you may not have that kind of time, you should still invest what you have. Google the top shoe stores in your area. What are their names? What seems to be working? How will your shoe store be different from the competition? Find out what domain names are available. Examine it from every angle. Do your best to hear it as if you were a stranger. What are its connotations? Do you know they exist?
How do your customers feel when they hear it? Though none of these will produce the magic bullet, they can help you think a little outside the box and break through a brainstorming rough patch. If you can, hire firms to help you with the naming, design, and legal processes of opening a business.
There is a lot to know and investing here could save you a lot of headaches down the road. In other words, kick off your shoes, sit down, grab a drink and a snack, and settle in for some hard-core brainstorming.
The worst thing that could happen? You come up with a lot of names, but that's pretty much the point, right? Though the process is a lengthy one, once you establish a name and tie up a few loose ends, it will be time to open shop. Sign in or sign up and post using a HubPages Network account. Comments are not for promoting your articles or other sites. Other product and company names shown may be trademarks of their respective owners. HubPages and Hubbers authors may earn revenue on this page based on affiliate relationships and advertisements with partners including Amazon, Google, and others.
Before You Choose a Name. Consider Your Customers and Your Values Finding the right name is a very important part of opening a business. What Your Name Should Do There are many different ways to name your shoe store, and lots of theories on how to do it right. Regardless of what name you choose, however, it should do the following: Form a connection with your customers emotional connections are the strongest Tell your customers what your business is and allude to your core values or mission Represent you and your values effectively Attract your ideal customers the ones that bring you the most money and cause the least work Characteristics of a Great Name There are exceptions to every rule, but, in general, the best business names are: Simple, both easy to understand and pronounce Unique Descriptive Evocative of values or emotion Specific but not too specific Long-lasting, something that will stand the test of time.
Questions to Ask Yourself A business cannot exist without customers, so you should think a lot about who your ideal customer is, what they want, and how they shop. Here are some questions to help you through the process: How will people be finding and buying from you?
Will they be buying online? This will affect who your customer base is, and accordingly, your name. Are you in a big city? Again, this is all about knowing your customer their expectations. What do you know about your ideal client? Is she a runner? Is he a businessman? Where do they usually buy shoes? Learn as much as you can so you can tailor your store to those people.
How does your competition look? What are other shoe store names? What are the laws in your area or nation about naming a new business? Do This, Not That. Here are some things that you should do while you're going through the process: Get outside help and feedback, especially from potential clients.
Invest plenty of time in thinking about a name. Do research, both on your competition, general shoe trends, and retail trends in your area. Understand how your ideal customers will perceive your name. How will it look on your website, merchandise, marketing materials, fliers, or social media? Use tools during the naming process: Think about the story that your name tells about your business.
When people ask about the history of your name, what will you tell them? Spend money on expertise. There are exceptions to every rule especially for small businesses , but, for the most part, these kinds of names don't tend to age well. For example, "Denver Shoes" might be hard to take with you if you expand to a different city and start selling accessories too.
Specificity is good to a point, but be mindful of future growth. Unless you're extremely skilled, you're likely going to make a word that's easily forgotten because it's unrecognizable. Find out what your competition is doing, understand who your ideal client is and what kind of words and names they gravitate to. Come up with as many names as possible. At this point in the process, it's all about quantity, not quality.
You're going to have some stinkers and some winners. Choose a short list of 10 or so that you like, and then find out if they're available. If some aren't, either come up with replacements, or make your short list even shorter. Come back to your favorite names. Say them out loud. Get feedback on them from friends, family, and potential customers especially this last one.
Shoe Stores in Ames on gdeshop.ga See reviews, photos, directions, phone numbers and more for the best Shoe Stores in Ames, IA. Start your search by typing in the business name below. Shoe Carnival | The Shops at North Grand, Ames, IA. Get shoes, boots, and sandals for your entire family at Shoe Carnival in Ames, IA! For a fun and exciting shopping experience, check out Shoe Carnival, located at Grand Ave in Ames, IA. In , Emerhoff Peterson wanted to offer the Ames community a full service family shoe store dedicated to customer service and helping people find the right style for them.